Sales -- Rainmaking --
Business Development
Whatever you call it, Boardroom Selling will
help you be even more successful!
The following are some of the tough questions this book will help you answer:
- How can I get to see a decision maker I've never met before?
- What do I actually say on the first call with an executive?
- What are some of the best ways to follow up after a sales call?
- How can I differentiate my service or product?
What's the "secret sauce" that makes this book so helpful? Simple. It's based on decades of real world selling, not on concepts that sound good in the classroom. It's about what works in the corner office or the boardroom . . . where the final decisions are made!
About the Author
Bob Heckman spent years as a sales and marketing executive with world class organizations like IBM and Accenture. For the past decade he's worked with "industry giants," such as Microsoft and Merrill-Lynch and with much smaller clients to sharpen their selling focus. He's a well-known speaker and most important, he continues to make sales calls every day
. . . for his own business and with his clients' sales teams!
As a marathon runner with nine Boston Marathons to his credit, he understands the need for discipline, staying the course, and dealing with competition.
Title: Boardroom Selling: Proven Strategies for Selling to Decision Makers
Softcover: 152 pages
Publisher: Brown Books Publishing Group; (October 2004)
ISBN: 0-9744597-8-X
US $14.95 CAN $19.95
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